Good Vibes
Good Vibrations has been a San Francisco institution since 1977, renowned as a pioneer in the sex positivity movement now moving toward the mainstream. However, their brand had grown tired—and we know sex & tired isn’t a strong pairing.
In collaboration with Traction Agency, I oversaw the exhilarating rebrand of this trailblazing company. Our rebranding efforts reflected the company's values of community service, social change, diversity, and ethical business practices, fostering a deeper connection with their audience.
BART Outdoor campaign: Our objective was to create an impactful awareness campaign that married the location and messaging with a wink. Agency: Traction
The challenge: Awareness and adoption of Spark AR Studio was low—creators didn’t think of Facebook/Spark as the first place to build effects with or without code to reach a global audience of consumers. We created a series of Sizzle Videos to get creators’ attention and inspire them to come and play. Agency: Carousel
