Advertising
What is the problem we are trying to solve. What is our customer’s pain point? The essence of the idea is at the same place as the kernel of truth. Very few things excite me as much as nailing this and really connecting with the people or businesses that we intend to.
Nest Cam IQ Broadcast
Nest's Cam IQ Indoor was updating its software to include Google Assistant inside. Our task was to inform current owners that their camera would be able to do more than ever before and give others one more reason to buy. So we created these spots—amusing situations demonstrating not only a great camera, but how the Google Assistant makes a great camera even better.
Role: AD, Writers: Lori Nygaard & Aaron Stern.
ECD: Xanthe Wells, Director: Glenn Martin, Nomad LA
Levi Strauss
As a beloved and timeless brand, we discovered that everything we wanted to say was already on the label.
Role: AD, Writer: Andy Sohn, Agency: Hal Riney
Motorola + Google
Motorola needed a quick turn around video to play at the press conference to announce this joint venture with Google.
Role: AD/CD, Agency: Liquid
Palipatations or Panic?
Know now.
At one of the biggest cardiology conferences, GE introduced a first-of-its-kind handheld ultrasound. It lets doctors give patients real-time answers, right on the spot
We suggested a media buy wherein the attendees would start seeing these :15 motion graphics messages as they arrived at the airport and in baggage claim and again at the event venue.
Agency: Traction, Writer: Karen Hutchinson
Tintri Smart Storage
For decades, the world of storage has been plagued with difficult and cumbersome solutions that require tedious, constant upkeep, configuration and reconfiguration. So, Tintri set out to change all of that. Tintri, an application-aware, enterprise storage company, has created something completely new: storage that sees.
Role: CD, Designer: Radhika Boros, Agency: Liquid
Sungevity Solar Systems
Since solar panels physically sit on residential rooftops, we thought we’d have a bit of fun by developing a dynamic and intimate relationship between the two. Since the media buy was sequential outdoor boards, so we started a conversation between the residential solar panel and the sun.
