Packaging + Retail
Although online sales are at an all-time high, nothing really compares to being there. Touching things. Experiencing them. The in-store customer experience starts from the moment customers walk in the door. We just need to engage them to touch!
HP Chromebook Packaging
Google challenged us to come up with an absolute efficient package. Something not done before, using a sustainable carton, papers and even inks. Our inspiration: The beloved take out food container! Not only was it a huge success but it garnered awards and even a Google patent.
Role: AD, Designer: Jeff Gardner, Writer: Jacki Rigoni, ECD: Alfredo Muccino, Agency: Liquid
“Perhaps no other entry better represents the spirit of ‘Justified’ than this packaging for HP’s Chromebook.”
— Christopher Simmons, 2014 AIGA Justified Chair
Moto X Retail Experience
How best to focus consumers' attention on the most important features of the highly anticipated first phone from Google and Motorola—without overwhelming them? We took on the challenge with compelling videos and retail point-of-sale.
Role: AD, Designer: Jeff Gardner, Writer: Jacki Rigoni, ECD: Alfredo Muccino, Agency: Liquid
Motorola + Google Logo Animation
Shown at the worldwide sales conference, this was a visualization of the merging of two technologies.
