Ah, video!
I appreciate almost everything about this business, but one of my favorite things is to tell stories that help educate and shift perspective through film. Here are a few of my favorites.
Nest Thermostat E
This was an interesting marketing problem to solve. We learned that consumers thought the frosted display was a mistake. We wanted consumers to understand all the thought that went into the overall design of the product.
Role: Art Director, ECD: Xanthe Wells, Prod Co: Little Moving Pictures
Meet Nest Detect
Nest tends to celebrate industrial design, in and out of the company, but not always the enormous engineering effort that helps bring a product to market. The request came to us for a video to introduce the Nest Detect Home Security System while celebrating the engineering feats in this small, incredible device.
Role: AD/CD, ECD: Xanthe Wells, Director: Cali Bondad, Prod Co: Little Moving Pictures
Instagram “Try It On”
We partnered with RayBan, Warby Parker and NARS to show how augmented reality adds a new level of delight and engagement with the introduction of the "Try It On" feature for Instagram Shopping.
Role: AD/CD, ECD: Josh Higgins, Production Company: Carousel.co
Sentient brand video
Sentient, a new player in the AI space, needed a video to help educate investors and get them on board.
Viviti by Hitachi
Hitachi created a new brand, focused on Millenials. They wanted to convey why this is not your standard hard drive company any longer. Unbound by convention, they deliver intelligent solutions that empower people to create and manage content in ways not previously imagined—and to explore the boundaries of digital possibilities. So they can go further.