Taking DocuSign Public
I had the honor of helping to create the campaign that took over Times Square the day that DocuSign went public. Because DocuSign is such a beloved company, we used the opportunity to acknowledge that love and thank everyone who helped make it such a success.
Designer: Jeff Gardner, ECD: Ken Cook,
Taking over Times Square: Not only did we cover the surrounding buildings with videos, but we also had teams of people on the streets passing out candies and t-shirts.
Employee Communication: We wanted to generate excitement and make everyone feel like they were part of this historic moment, even if they were not in NYC. These posters were put on each employee’s desk the morning of the IPO. Designer: Jeff Gardner
Motion Graphics Video
Twitter Social Campaign: We had an incredibly successful Twitter social campaign with over 3 million impressions!