Spark AR: Facebook’s Augmented Reality Platform
We created a complete brand system for Facebook’s revolutionary SparkAR product and platform to engage AR developers. Together, we established a clear strategy, identified value propositions, built design guidelines and developed the first-of-a kind asset gallery to support future marketing campaigns.
SparkAR 2020 Vision Video: Our objective was to create an impactful awareness campaign that broadened the relevance, recognition, and utility of AR across various apps, devices and use cases. In doing so, we created hard-working assets that spoke to a wide audience in 2020 and beyond. Agency: Carousel
The challenge: Awareness and adoption of Spark AR Studio was low—creators didn’t think of Facebook/Spark as the first place to build effects with or without code to reach a global audience of consumers. We created a series of Sizzle Videos to get creators’ attention and inspire them to come and play. Agency: Carousel
A design system inspired by the product
Augmented Reality technology is built upon polygon forms—our design system follows suit. The polygon-inspired grid system shows up in everything we designed, always nodding to the power of the technology.
Building the elements of a new brand
Scroll (right) through the website headers
Take a scroll through the website headers which helps to visualize how flexible,
practical and dynamic the visual system is.
Inspiring AR Creators on IG
We created this motion graphics video to demonstrate the creative breadth of AR creation and inspired creators to build their visions on Facebook & Instagram. Prod Co: Buck LA
