Oculus for Business
Today more than ever, the time is ripe for virtual reality. With VR, businesses can safely and cost-effectively train, design, create efficiencies and even help people be more empathetic. Our goal was to capture and engage enterprise customers in the promise of VR. And, more importantly, answer the question: Why Oculus?
Highlighting Developers On OFB
OFB is building a community of Independent Software Vendors (ISVs) who are creating customized content for enterprise. These videos introduce the program and how VR is changing the way business gets done.
Gravity Sketch: Mexico CIty & London
Spatial: New York City
Role: AD/CD Prod Co: Authors
Building the elements of a new brand
Mixed Reality Imagery
One of the most challenging thing about marketing VR is visually demonstrating the immersive nature of the experience. We created a series of mixed reality still images to bring the experience to life and connect it to specific verticals.
Creating a Photo Library for OFB
Using VR is exceptionally cool, but photography depicting the experience can be the polar opposite. Our north star was to develop a photographic visual style for the brand that focused on authenticity, warmth and humanity.
Oculus for Business Website
While this was a major lift and huge improvement from its’ original state, we had some limitations to contend with. The project was initiated before a full brand/competitive audit had taken place. Also, the limitations in the CMS did not allow for video in the header, roll over states or many other executions we had planned. So, It’s a work in progress. See full website here.
Website Strategy & Layout: Haus/LA
What does immersion feel like?
The most challenging thing about VR is helping the audience understand what it looks and feels like without having a headset on. This was a quick attempt at giving the experience of immersion with limited time and enterprise environment assets.