Wisk Aero
The world’s warming up to self-driving cars, but a fully electric, self-flying, four-seater air taxi? That’s a whole new altitude. I came on board to help build a brand bold enough to make it believable, and charming enough to live up to its sunshine-yellow wings.
Translating innovation into experience.
I led the strategy, creative direction, design, and production of Wisk's interactive website, creating an immersive digital experience that brings the future of autonomous aviation to life. View the experience here.
Building the brand for the future of flight.
I spearheaded a comprehensive rebrand that redefined Wisk's vision, voice, and visual identity. From brand strategy and messaging to design systems and creative execution, every element was crafted to strengthen market positioning, build credibility, and establish a world-class brand for the autonomous aviation era.
Brand Design done in tandem with Office Design.
So, tell me about autonomy...
A talking head video
that actually talks to you.
Pretty awesome when the world’s biggest aviation company has your back. With Boeing in their corner, they had the runway to build the first-ever 4-passenger air taxi. This video’s all about that partnership—and how teaming up made the impossible possible.
Testing. Testing. Testing.
Still testing.
We don’t need to spell it out (but we will): testing is a massive part of building an aircraft. Every single part gets put through the wringer—and once those parts come together, we test that too. Then we test it again. And again. And again.
I wanted to find a visual way to show just how many tests are involved. The video below scratches the surface... but trust me, it doesn’t even begin to capture the full extent of it. We're talking test after test after test—rinse and repeat, ad nauseam.
First Flight
After years of design, development, and testing, it was finally time to see her take flight. It was an unforgettable milestone to witness. Here's the :15 social spot we created to capture the moment.
Full Stack Testing
Iron Bird Testing
Wind Tunnel Test
Meet them where they’re at.
On Social.
Rather than repurposing marketing assets, we designed social-first content that balanced education, storytelling, and brand personality.
Web Launch Video
xxx
End of Year Inspo Video